Step 9 · Hub

Workspace overview

Land. Orient. Move.

After login, your overview shows setup progress, recent visibility checks, and shortcuts into the golden path.

Overview · setup status

  • 1Brand foundationDone
  • 2Communication targets12 stories
  • 3Narrative universe9 moments
  • 4Visibility checks1 running

Contrast

Why teams switch

Without Heft

  • Lost after login
  • No setup progress
  • Hunt for last report

With Heft

  • Setup pills — foundation, scenes, checks
  • Recent runs with one-click report
  • Project switcher for agencies

In the app

What you do

  • Land on Overview to see foundation, narrative universe, and checks status.
  • Jump to the next incomplete setup step or open the latest report.
  • Switch projects from the account bar when running multiple brands.

/visibility/analyze

Visual proof

Screenshots & assets

Product UI captures from the Heft app — placeholders show until each slot is replaced with a live screenshot.

Persuasion layer

Why this step closes deals

Every product page uses the same tactics we teach — specificity, contrast, proof, transparency, and shared language for brand and SEO.

Friction kill

Overview answers “what’s next?” in 30 seconds.

Momentum

Green done states — dopamine for ops teams.

Your home base after sign-up

Overview is step 9 — because you live here every day.

Workspace overview — Heft product