Docs

Set up, run, and read a check

Reference documentation for every part of Heft — from your first buyer questions to exporting evidence for a client.

Docs/Getting started/Your first check

Your first check

Enter your website URL and see whether AI assistants recommend you — usually in about a minute.

Before you start

Heft tells you whether AI assistants recommend your brand when buyers ask for advice — and what to do when they don’t. A check starts from a real website, not a keyword list.

Running the check

  1. 1Enter your website URLFrom the workspace home, paste the URL buyers would type. Heft reads your pages to learn what you sell and who you serve.
  2. 2Confirm the draft brand readYou’ll see an auto-extracted brand sketch — name, positioning, and early competitors. Edit anything that’s wrong before you lean on the scores.
  3. 3Review the starter buyer questionsHeft drafts the questions buyers actually ask AI. Keep the ones that match real purchase decisions; drop vanity prompts you already win.
  4. 4Read the first answersFor each question, Heft shows whether you were recommended, mentioned, or absent — with the real answer text so you can see who won instead.

Reading your first result

Lead with the answer that recommends a competitor and not you. That reveal is the point of the first check — structure and trends come after the evidence.

  • Recommended — AI told the buyer to choose you.
  • Mentioned — your brand appeared, but wasn’t the pick.
  • Absent — you weren’t named in the answer.
Docs — Heft® | Set up, run, and read a check