Step 1 · Foundation
Brand foundation
If AI is telling your story, start with a story worth telling.
Everything downstream reads from here — positioning, claims, and your strategic proof map before you charter buyer situations or spend credits on checks.
The trap: Measuring random prompts on a brand you never approved.
Strategic proof map (ALO)
Assets
- · Public case studies
- · Named customer logos
Liabilities
- · Legacy migration friction
Omissions
- · Enterprise tier quiet
Contrast
Why teams switch
Without Heft
- ✕Jump straight to “track our brand in ChatGPT”
- ✕No shared claims or proof map
- ✕Crawl fails = project stalls
With Heft
- ✓URL, paste HTML, or description — three paths in
- ✓Company ALO: assets, liabilities, omissions
- ✓Import CommZone bundle when strategy already exists
Engines synthesize what the web already believes about you. Foundation is how you take the pen back.
In the app
What you do
- ✓Start from a website URL, pasted page HTML, or a short description if crawl is blocked.
- ✓Import an existing CommZone foundation bundle when you already have approved strategy.
- ✓Edit client goal, value proposition, claims, and company assets / liabilities / omissions (ALO).
- ✓Open communication targets and product profiles from the foundation map when ready.
/visibility/foundation
Visual proof
Screenshots & assets
Product UI captures from the Heft app — placeholders show until each slot is replaced with a live screenshot.
Persuasion layer
Why this step closes deals
Every product page uses the same tactics we teach — specificity, contrast, proof, transparency, and shared language for brand and SEO.
Authority
Claims tied to surfaces and strength — not marketing fluff in a vacuum.
Commitment
Human approval gate before credits flow to measurement.
Reciprocity
Harvest does heavy lifting; you edit — not blank-page torture.
Unity
Same foundation feeds brand, SEO, and agency lanes.
Objections
Straight answers
Our site is hard to crawl.+
Paste page HTML or use description-only bootstrap — same downstream charter.
Will this burn credits?+
You see an estimate before bootstrap compile; saving edits is free.
Approve your foundation first
Everything else — audiences, moments, checks — reads from this layer.