Blog

Notes on staying recommended in the age of AI search.

How generative engines choose what to cite, why buyer-intent visibility matters more than mention volume, and what we're building to help you track it.

Open office workspace with natural lightProduct Research

The future of AI in e-commerce discovery

Shoppers ask assistants for recommendations before they open a retailer. Here is what that means for product pages and proof.

Sara Timmons

E-commerce Strategist · 15 mins Read · Sep 1, 2026

Read
Blog — Heft® | Notes on AI search visibility