AI visibility platform
The future of brand measurement is story intensity
When buyers ask AI for advice, engines don't rank keywords—they cast brands into roles inside a decision story. Heft measures whether you're recommended, cited, or missing from the answer.
4
Visibility signals per answer — mention, cite, recommend, role
3
Story intensity dimensions — clarity, intensity, emotion
∞→1
Infinite prompts collapse to one synthesized answer — few brands win
The shift
SEO visibility meets brand storytelling
AI answers construct a small drama: a situation, a shopper, a problem, tools that solve it, and a recommendation. Search teams see mention and rank; brand teams see role and story. Heft® harmonizes both—so you move past information-only reports toward narratives that earn recommendation.
Yesterday's metric
Rank & traffic
- ✕ Did we index enough phrases?
- ✕ One visibility score across engines
- ✕ Mention = success
- ✕ Brand voice doc as strategy
Heft®'s metric
Story & role in the answer
- ✓Does AI tell our decision story?
- ✓Engine-by-engine dramatization readout
- ✓Cited but not recommended? We catch that.
- ✓Per-target, per-moment story chartering
How it works
Your brand, inside what AI says
You've read the dashboards. You've heard "we were mentioned." None of it explains why a buyer's AI thread recommended your competitor while your name sat in a citation footnote.
Story intensity
Generic copy is free.
Vivid stories are scarce.
Heft® scores whether your messaging survives AI synthesis — not whether it's grammatically on-brand. A decision story with real stakes beats a feature list every time. We measure the three qualities that separate commodity intelligence from brand memory.
Clarity
One obvious because →. Not "best product for work" — a specific driver the engine can quote.
Intensity
A life context the target can picture. First week evaluating AI visibility vendors — not "anyone who needs better analytics."
Emotion
Real stakes and avoided outcomes. "Don't look try-hard" beats a spec sheet.
buyer situations
One brand. Many dramas.
Not one tone-of-voice doc.
Infinite prompts collapse into a few decision stories—the rooms where someone asks AI and a brand wins or disappears. Heft® lets you prioritize buyer situations, run visibility checks across live engines, and read mention, citation, and recommendation, and the role you play in the answer. Explore 120+ situations across 8 roles—or start with one that matches your job.
Example read · CMO & marketing leadership
“A pilot readout where leadership wants proof in live engines—not another mention export or rank screenshot. — Measuring mention, citation, recommendation, and story role in the answer.”
Prioritize
Agree which buyer situations matter
Measure
Visibility checks across live engines
Diagnose
Why mention, cite, or recommend breaks
Prove
Before/after role in the answer
Who it's for
Built for brand strategists who've outgrown rank trackers
Same platform whether you sit in-house, at an agency, or lead search—measure buyer situations in live engines, not keyword rows.
Browse by role →- Consumer brands
- DTC & retail
- B2B SaaS
- Agencies
- In-house brand teams
Stop guessing what AI says about you
Run your first visibility check in minutes. See mention, citation, and recommendation, and the role you play in the answer—engine by engine.
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