Heft® · AI Visibility Tool

The future of brand measurement is story intensity

When buyers ask AI for advice, engines don't rank keywords — they cast brands into roles inside a decision story. Heft® measures whether you're the guide, a footnote, or missing entirely.

Try Heft® freeSee how we measure

4

Visibility signals per answer — mention, cite, recommend, role

3

Story intensity dimensions — clarity, intensity, emotion

∞→1

Infinite prompts collapse to one synthesized answer — few brands win

The shift

Keyword dashboards can't tell you why AI chose your competitor

AI search doesn't work like ten blue links. It constructs a small drama: a situation, a shopper, a problem, tools that solve it, and a recommendation. Your brand either leads that story — or disappears into generic comparison tables everyone else also wrote.

Yesterday's metric

Rank & traffic

  • ✕ Did we index enough phrases?
  • ✕ One visibility score across engines
  • ✕ Mention = success
  • ✕ Brand voice doc as strategy

Heft®'s metric

Story & role in the answer

  • ✓Does AI tell our decision story?
  • ✓Engine-by-engine dramatization readout
  • ✓Cited but not recommended? We catch that.
  • ✓Per-target, per-moment story chartering

Story intensity

Generic copy is free.
Vivid stories are scarce.

Heft® scores whether your messaging survives AI synthesis — not whether it's grammatically on-brand. A decision story with real stakes beats a feature list every time. We measure the three qualities that separate commodity intelligence from brand memory.

C

Clarity

One obvious because →. Not "best product for work" — a specific driver the engine can quote.

I

Intensity

A life context the target can picture. First week in a client-facing role — not "anyone who needs glasses."

E

Emotion

Real stakes and avoided outcomes. "Don't look try-hard" beats a spec sheet.

Buyer moments

One brand. Many dramas.
Not one tone-of-voice doc.

Heft® organizes the infinite prompt space into charterable buyer moments — complete decision situations you agree to win. Same SKU, different story. We measure each moment independently, across multiple AI engines.

Example buyer moment

“When a professional man is choosing understated grey rectangular frames for meetings and daily office life — does AI recommend us, cite us, or hand the narrative to a competitor?”

Charter

Agree which moments are P0

Measure

Locked probes × engines

Diagnose

Why visibility breaks

Prove

Before/after role movement

Built for brand strategists who've outgrown rank trackers

Consumer brands · DTC & retail · B2B SaaS · Agencies · In-house brand teams

Stop guessing what AI says about you

Run your first buyer-moment visibility check in minutes. See mention, citation, recommendation, and dramatic role — engine by engine.

Start with Heft®
Heft® — AI Visibility for Brand Teams