Built for brand strategists and SEO leads
Your goal is visibility leadership can trust when buyer moments matter more than keyword seats. Brand strategists and SEO leads choose Growth or Pro tiers because they need to act on proof each quarter—mention, citation, recommendation, and role. Choose the tier that matches how many decision stories you charter, then start when you are ready to deliver an outcome executives can cite. Act before the next board review: pick one chartered situation, run live engines, and show the role AI casts you in when leadership asks what AI recommends about your brand.
Heft® is sold by buyer-moment charter — not generic keyword seats. Every plan includes story intensity measurement, live-engine visibility checks, and dramatization readouts.
About credits & usage: AI credits meter visibility work—engine checks, dramatization reads, and prescriptions. Monthly allowances and how far they go are estimates based on typical usage (moments chartered, engines selected, re-measurement cadence). Actual usage appears in your workspace; numbers on this page are planning guides, not guarantees.
Growth
$99 / month
Recommended self-serve
The default program for teams chartering buyer moments and running visibility checks.
~200,000 estimated AI credits / month (usage varies by charter depth)
Pro
$199 / month
Power user
Full measurement loop for in-house brand and insights teams at higher volume.
~500,000 estimated AI credits / month (usage varies by charter depth)
Agency Starter
$249 / month
Small agencies & consultants
Business-wide moment maps and unlimited client workspaces for boutique shops.
~750,000 estimated AI credits / month (usage varies by charter depth)
Agency Pro
$499 / month
Active client work
High-volume programs for agencies running visibility across many clients.
~1,500,000 estimated AI credits / month (usage varies by charter depth)
Credit figures are monthly planning guides—your actual burn depends on how you charter moments, which engines you run, and how often you re-measure. Usage is metered in the app; see your credit log after runs complete.
Looking for a Starter Package?
A focused entry for first charter and a narrow visibility audit—not our main self-serve path.
Starter bundle
$49 / month
Trial / narrow audit
A focused entry for first charter and a narrow visibility audit—not our main self-serve path.
~100,000 estimated AI credits / month (usage varies by charter depth)
Trial / narrow audit · Get Starter bundle
Top up estimated AI credit capacity inside the app when a measurement sprint needs more runway—same packs as Stripe one-time checkout. How long a pack lasts depends on your workload, not a fixed run count.
| Add-on bundle | Price | Credits | Effective rate | Best for |
|---|---|---|---|---|
| Small Boost | $29 | ~50,000 | $0.58 / 1k | Finishing a run |
| Audit Pack | $49 | ~125,000 | $0.39 / 1k | One more serious audit |
| Growth Pack | $99 | ~300,000 | $0.33 / 1k | Follow-up checks |
| Pro Pack | $199 | ~750,000 | $0.27 / 1k | Heavy usage |
| Agency Pack | $499 | ~2,000,000 | $0.25 / 1k | Multi-client agencies |
Invoiced programs, custom scene universes, and security review paths.