Step 5 · Results
Your visibility report
The slide deck writes itself when the readout is this clear.
The readout brand and SEO can share: mention, citation, recommendation, and dramatic role — not a single blended score.
Sample report
Q2 visibility check · 3 buyer situations
Mention rate
84%
Citation rate
45%
Recommend rate
36%
Top role
Guide · 2/3
By buyer situation
Illustrative mock — replace with redacted customer screenshot
At a glance
84%
Mention (sample)
36%
Recommend (sample)
2/3
Moments as recommended guide
3
Engines in panel
Contrast
Why teams switch
Without Heft
- ✕Export of raw chats no exec will read
- ✕“We ranked #4” with no role story
- ✕No per-moment prioritization
With Heft
- ✓Rollups + moment rankings
- ✓Role distribution — guide, supporting, missing, miscast
- ✓Drill to engines, competitors, citations, probes, answers
In the app
What you do
- ✓Open the report tab for a completed check.
- ✓Review overall and per-moment rates for mention, cite, and recommend.
- ✓See role distribution (recommended guide, supporting option, missing, miscast).
- ✓Drill into engines, competitors, citations, probes, and raw answers from the run workspace.
/visibility/runs/:runId/report
Visual proof
Screenshots & assets
Placeholders below — drop in product UI captures, workshop photos, or client-safe redactions.
Persuasion layer
Why this step closes deals
Every product page uses the same tactics we teach — specificity, contrast, proof, transparency, and shared language for brand and SEO.
Tangible proof
Before/after waves show narrative moved — not vanity mention.
Diagnostic
Six failure modes named — situation weak, proof gap, fan-out unmet…
Shared language
Brand and SEO point at same moment row in the same table.
Eat our own dogfood
We publish buyer-situation reads from the same measurement program — vivid drama for the room, not a substitute for this product step.
Walk into the room with evidence
Recommendation is the verdict. Your report shows who won it and why.