You need enterprise procurement today
SSO, SOC 2, and custom contracts are on the roadmap rather than shipped. If your security review starts before your trial does, the established platforms will get you through it and we won't.
Compare
Heft vs the alternatives
An honest look at how Heft compares to AI visibility platforms and to the SEO tools you already pay for — including the cases where something else is the better choice.
The short answer
If you’re skimming, this is the whole page.
Which one you want depends on what you’re trying to do
- Choose Heftif you want to know what to fix, not just what your score is — and you need evidence you can hand to a client or a CMO.
- Choose a rank trackerif your buyers still find you through blue links and you're measuring keyword position. That's a different problem, and Ahrefs or Semrush solve it better than we do.
- Choose an enterprise platformif you need crawler-level analytics, agent workflows, and procurement-grade contracts across a large organisation. We're not built for that yet.
- Choose nothingif you have no idea whether AI matters to your category. Run a free check first and find out before you buy anything, including ours.
Feature by feature
Compared against the two categories of tool people usually weigh Heft against.
| Feature | HeftAI visibility + actions | AI visibility platformsPeec, Profound and similar | SEO rank trackersAhrefs, Semrush and similar |
|---|---|---|---|
| What's measured | |||
| Brand mentions in AI answers | Yes | Yes | No |
| Recommendation vs. mentionWhether AI told the buyer to pick you | Four states | Varies by tool | No |
| Per-engine breakdownRather than one blended score | 6 engines | Yes | No |
| Keyword position on Google | No | No | Yes |
| What you do about it | |||
| Prioritised actions | Ranked by questions unlocked | Some offer suggestions | Keyword opportunities |
| Evidence per recommendationLinks back to the answers that caused it | Every action | Rarely | No |
| Before/after answer comparison | Yes | Trend charts only | Trend charts only |
| Setup & scale | |||
| Time to first result | About 60 seconds | Hours to days | Hours |
| Anything to install | Nothing | Usually nothing | Often a tag or verification |
| You approve the prompts | Before anything runs | Varies | N/A |
| Multi-brand workspaces | Included | Often an add-on | Yes |
| Enterprise procurementSSO, SOC 2, custom contracts | Not yet | Mature | Mature |
Compared August 2026 against publicly documented features. Categories move fast — if something here is out of date, tell us and we’ll correct it.
When Heft isn’t the right choice
Three situations where we’d point you elsewhere.
Your buyers don't use AI yet
Some categories genuinely aren't there. Run a free check before you commit to anything — if the answers barely mention your category at all, spend the budget on the channel that's actually working.
You want one number for a board slide
AI answers are non-deterministic, so we report a pattern across runs and show the variance. If you need a single stable figure that never wobbles, you'd have to take one from a tool that's smoothing over the same problem.
Why we published this
Our own research found that comparison pages get cited 3.2 times more often by AI engines than product or feature pages on the same domain. It would be strange to tell customers that and not have one ourselves.
It also means this page is a working example of the advice. If you’re wondering what the highest-priority action in your own Heft account is likely to look like, it’s often something close to this: an honest comparison against the alternatives your buyers are already weighing.
Honest is the operative word. Pages that overclaim get contradicted by the review sites and forums that carry the other 81% of citations, and the models notice.
See where you actually stand
Run a free check before you compare anything.