Step 3 · Narrative universe
Narrative universe & buyer moments
Sign the moments that matter. Ignore the rest of the keyword long tail.
Commit to the buyer moments that matter — narrative families of related situations, each with a question set and engine panel, not a keyword spreadsheet.
Step 3 · Narrative universe
PrimaryRevenue ops platform · enterprise segment
3 narrative families · 9 buyer moments · 2 ready for checks
- 4 moments · Chartered
Enterprise evaluation
IT steering committee
- 3 moments · Chartered
Security & procurement
Security lead
- 2 moments · Add moments
Team rollout
Ops champion
Contrast
Why teams switch
Without Heft
- ✕10,000 keywords, zero charter
- ✕One score blended across engines
- ✕No client-signable drama card
With Heft
- ✓Narrative families → buyer moments → question sets → engines
- ✓Pentad intent + expected ratio per moment
- ✓Map narrative universe from profile or owned pages
Infinite prompts collapse to one answer. Win the situations where recommendation is decided.
In the app
What you do
- ✓Map narrative families from your Primary communication target — or star Hero stories to shortlist who you map first.
- ✓Add and edit buyer moments with pentad intent and expected dramatic ratio.
- ✓Compile measurement programs: isolated prompts (P1), conversation stress-test (P2), gap harvest (P3).
- ✓Map from a foundation profile or run website discovery to propose moments from owned pages.
/visibility/narrative-universe
Visual proof
Screenshots & assets
Product UI captures from the Heft app — placeholders show until each slot is replaced with a live screenshot.
Persuasion layer
Why this step closes deals
Every product page uses the same tactics we teach — specificity, contrast, proof, transparency, and shared language for brand and SEO.
Scarcity
3–8 Hero moments — force prioritization clients actually fund.
Social proof
Charter is workshop-ready — signable drama, not dashboard noise.
Future pacing
Compile queues prompts so checks start with one click.
Eat our own dogfood
We publish buyer-situation reads from the same measurement program — vivid drama for the room, not a substitute for this product step.
Charter before you spend credits
Unsigned moments are ideas. Signed moments are your measurement program.