Step 6 · Evidence

What AI cites

Recommendation follows what AI can cite. Own the URLs.

Per-URL citation inventory from your checks — filter by moment, engine, and prompt type.

URL citedTypeCount
yoursite.com/professional-framesOwned12
competitor.com/compareCompetitor8
reddit.com/r/...Third party5

Contrast

Why teams switch

Without Heft

  • Mentioned but competitor URLs in citations
  • No owned vs third-party split
  • SEO and content fly blind

With Heft

  • Per-URL inventory from real checks
  • Filter by moment, engine, prompt type
  • Owned · competitor · third-party breakdown

In the app

What you do

  • Open export → citation inventory (or the citations slice on a run).
  • Filter by buyer situation, engine, and owned vs competitor vs third-party.
  • Use URLs to prioritize proof pages, editorial, and partner listings.

/visibility/export/citations

Visual proof

Screenshots & assets

Placeholders below — drop in product UI captures, workshop photos, or client-safe redactions.

Image placeholderScreenshot — Citation inventory filters

Persuasion layer

Why this step closes deals

Every product page uses the same tactics we teach — specificity, contrast, proof, transparency, and shared language for brand and SEO.

Concrete next steps

Every row is a ship candidate — pillar, FAQ, partner page.

Urgency

If Reddit owns the cite, your site is not in the synthesis path.

Fix the proof layer AI already prefers

Citations are the receipts behind recommendation.

What AI cites — Heft product