By role
CMO & marketing leadership
20 buyer situations for this role—decision stories you can read before you run a visibility check in live engines.
Aligning Brand Values with AI Narratives
Workshop with Heft — Align brand values
7 prompt shapes · 8 scenario lenses →
Benchmarking AI Narrative Measurement Standards
A vendor shortlist call—two AI visibility platforms, same claims, until someone runs the same buyer prompt across ChatGPT, Gemini, and Perplexity. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
CMO Assesses Heft's Multi-Engine Compatibility for Pilot Program Adoption
A pilot readout where leadership wants proof in live engines—not another mention export or rank screenshot. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Choosing an AI visibility platform when buyers ask AI first
A planning week when three vendors pitch AI visibility—and buyers are already asking models who to trust. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
CMO's Confusion with AI Visibility Jargon
A planning week when three vendors pitch AI visibility—and buyers are already asking models who to trust. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Filtering vendors on recommendation—not mentions
A planning week when three vendors pitch AI visibility—and buyers are already asking models who to trust. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Comparing Heft with Traditional Metrics
Decision-making meeting — Analyze visibility metrics
7 prompt shapes · 8 scenario lenses →
Crafting a Narrative Strategy with Heft
Strategic planning session — Develop a narrative strategy
7 prompt shapes · 8 scenario lenses →
Three pitches. One answer AI will repeat.
a working session where the team compares measurement methods—and what each engine actually recommends — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Discovering which platform wins in live engines
A planning week when three vendors pitch AI visibility—and buyers are already asking models who to trust. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Three pitches. One answer AI will repeat.
A leadership sync where the goal on the slide and the answer in the model stop matching. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Negotiating Value: Clarifying Heft®'s Impact on Brands
A strategic meeting room buzzes with ideas and concerns. — Request detailed metrics from Heft on narrative enhancement.
7 prompt shapes · 8 scenario lenses →
Evaluating Heft's Impact on Brand Storytelling
A pilot readout where leadership wants proof in live engines—not another mention export or rank screenshot. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Three pitches. One answer AI will repeat.
a working session where the team compares measurement methods—and what each engine actually recommends — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Choosing an AI visibility platform when buyers ask AI first
a working session where the team compares measurement methods—and what each engine actually recommends — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Discovering which platform wins in live engines
a working session where the team compares measurement methods—and what each engine actually recommends — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Choosing an AI visibility platform when buyers ask AI first
A planning week when three vendors pitch AI visibility—and buyers are already asking models who to trust. — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Three pitches. One answer AI will repeat.
a working session where the team compares measurement methods—and what each engine actually recommends — Measuring mention, citation, recommendation, and story role in the answer.
7 prompt shapes · 8 scenario lenses →
Three pitches. One answer AI will repeat.
An engaging breakout session with various stakeholders exploring AI insights — Clarify AI visibility metrics for informed decision making
7 prompt shapes · 8 scenario lenses →
Understanding Competitive Advantages of Heft
Research phase — Identify competitive advantages
7 prompt shapes · 8 scenario lenses →