CMO has to develop a narrative strategy
The critical role of tailored narrative strategies for brands to succeed in AI visibility.
The question is not if AI matters—but who proves it first: develop a narrative strategy.
Who is deciding
CMO
What they are weighing
develop a narrative strategy
CMO has heard every vendor promise. The fonts change. The plot does not.
Right now: Strategic planning session. And the thread is already moving without them.
The critical role of tailored narrative strategies for brands to succeed in AI visibility.
They have to develop a narrative strategy before the category answer hardens around a competitor.
If you wait for the deck to convince the room, who do you think already answered in the thread?
Heft runs the moment where buyers ask, so you see recommendation—not just mentions.