For brand teams
Brand strategists shouldn't need an SEO team to decode AI answers. Heft® translates engine behavior into the language you already speak — target profiles, buyer moments, decision stories, and proof — then shows you where the narrative breaks.
If your job is making the brand memorable in a specific moment — not filling a keyword spreadsheet — Heft® is your measurement layer.
Charter P0 buyer moments, set target roles, and track whether AI casts you as the guide — not a footnote.
Get typed gap prescriptions: sharpen clarity, raise intensity, add proof — mapped to page types and content packages.
One readout for the room: position, diagnosis, prescription. Before/after proof when the story moves.
Your command center
Map your category's buyer moments. Commit to 3–8 heroes — not 10,000 keywords. Client-signable drama cards.
Run locked probes across ChatGPT, Perplexity, Gemini, and more. Engine variance exposed — no false "one score."
Clarity, intensity, emotion — scored against your chartered decision story. See where generic messaging loses to vivid rivals.
Recommended guide, supporting option, commodity slot, or missing — per moment, per engine, over time.
Understand which driver leads the AI's explanation — and whether your brand is connected to it.
Gaps map to actionable ship lists: pillar pages, comparisons, FAQ branches, proof assets — owned by the right lane.
Without Heft®
“Is AI saying bad things about us?”
“Our agency says we're doing fine on SEO.”
“We published 40 blog posts last quarter.”
“ChatGPT mentioned us once — that's a win, right?”
No repeatable baseline. No role scoring. No story diagnosis.
With Heft®
Scene: Professional grey frames · Role: Supporting → Target: Recommended
Diagnosis: Situation story weak · cite rate 86%, recommend 14%
Prescription: Sharpen intensity on “first client-facing week” · add comparison vs. round frames
Proof: Re-measure in 6 weeks · track role + motive fit delta
Evidence the CMO can stand behind.
Getting started
Most teams begin with 3–5 chartered buyer moments and one visibility check cycle. Scale to your full scene universe when you're ready to prove movement across the portfolio.
Pilot
3 moments
Baseline + diagnosis readout · one brand · two engines
Ideal for first proof-of-value
Request demoBrand program
8 moments
Full P1–P3 programs · multi-engine · conversation survival · prescriptions
For in-house brand teams
Start freeEnterprise
Universe
Full scene map · SETR re-measurement · agency seats · API access
Multi-brand portfolios
View detailsView full pricing · Contact for custom scope
Tell us your category and one buyer moment you care about. We'll show you what AI says today.