Growth
$99 / month
The default program for teams chartering buyer moments and running visibility checks.
~200,000 estimated AI credits / month
Start with GrowthBuilt for brand strategists and SEO leads
One readout for brand strategists and SEO leads—one proof cycle
Your goal is a shared outcome when AI shapes discovery—not two conflicting summaries of what engines said. Brand strategists and SEO leads choose Heft when they need to act on chartered buyer moments and deliver mention, citation, recommendation, and role readouts together. Choose to start with one situation you would defend to leadership—then act on the narrative plan before fiscal planning closes. You choose proof both leaders can cite when the board asks what AI recommends about your brand.
As a brand strategist or SEO lead, your goal is one readout—not two summaries. Act together on mention, citation, recommendation, and role before the next quarterly review.
Harmonize brand focus and SEO focus
Keywords told you where you appeared. AI answers tell you which story won. Heft connects both: chartered buyer moments, engine-by-engine visibility checks, and prescriptions your brand and SEO leads can own together—without translating through a dozen spreadsheets.
Brand strategists and SEO leads use Heft® to translate engine behavior into target profiles, buyer moments, decision stories, and proof—then act where the narrative breaks.
Everyone at the brand table
If your job is making the brand win a specific buyer moment—not drowning in generic copy—Heft is the shared measurement layer. Brand charter and search proof in one readout, so the room stays excited about what to ship next.
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Brand strategists
Charter buyer moments, set target roles, and track whether AI casts you as the guide—not a footnote. Readouts in your language, not crawl exports.
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SEO & search leads
Bring visibility discipline to the brand table: mention, cite, recommend, and story role—aligned to the same moments brand cares about. One proof cycle for brand strategists and SEO leads together.
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Content & creative leads
Typed gap prescriptions—sharpen clarity, raise intensity, add proof—mapped to page types and packages both brand and SEO can ship.
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CMOs & agency partners
One readout for executives and clients: position, diagnosis, prescription. Before/after proof when the narrative moves.
Your command center
What you get with Heft®
✓
Scene universe & charter
Map your category's buyer moments. Commit to 3–8 heroes — not 10,000 keywords. Client-signable drama cards.
✓
Multi-engine visibility panel
Run locked probes across ChatGPT, Perplexity, Gemini, and more. Engine variance exposed — no false "one score."
✓
Story intensity scoring
Clarity, intensity, emotion — scored against your chartered decision story. See where generic messaging loses to vivid rivals.
✓
Dramatic role readout
Recommended guide, supporting option, commodity slot, or missing — per moment, per engine, over time.
✓
Motive structure analysis
Understand which driver leads the AI's explanation — and whether your brand is connected to it.
✓
Content prescriptions
Gaps map to actionable ship lists: pillar pages, comparisons, FAQ branches, proof assets — owned by the right lane.
From separate scorecards to shared proof
Brand and SEO are on the same side—the gap is usually a shared language for what AI actually said.
Before one readout
Brand and SEO compare different exports in the same meeting.
“We rank for the phrase—why doesn't AI recommend us?”
Content ships faster than anyone checks the answer narrative.
One mention celebrated; no role baseline across engines.
Information-rich reports, story-poor decisions.
With Heft®
Situation: Platform renewal committee · Role: Supporting → Target: Recommended
Diagnosis: Proof story weak · cite rate 86%, recommend 14%
Prescription: Sharpen intensity on “security review under deadline” · add comparison vs. legacy stack
Proof: Re-measure in 6 weeks · track role + motive fit delta
Evidence brand and SEO can stand behind together.
Pricing
Plans sized to the buyer moments you must win
Starter fits your first chartered moments and visibility checks. Pro is the most popular program for in-house brand and SEO teams. Agency adds unlimited client workspaces. Enterprise pairs you with dedicated experts—account management and consulting for the move from organic SEO to AI visibility.
Pro
$199 / month
Full measurement loop for in-house brand and insights teams at higher volume.
~500,000 estimated AI credits / month
Start with ProAgency Starter
$249 / month
Business-wide moment maps and unlimited client workspaces for boutique shops.
~750,000 estimated AI credits / month
Start with Agency StarterAgency Pro
$499 / month
High-volume programs for agencies running visibility across many clients.
~1,500,000 estimated AI credits / month
Start with Agency ProStarter bundle
$49 / month
A focused entry for first charter and a narrow visibility audit—not our main self-serve path.
~100,000 estimated AI credits / month
Get Starter bundleTry Heft® on your brand
Tell us your category and one buyer moment you care about. We'll show you what AI says today.