AI is already telling a story about you.

The method on everyone's lips: the platform's narrative framework.

But the goal that actually matters is narrower and crueler: To create impactful stories for AI responses.

The move that cannot wait: develop tailored narrative strategies. In the landscape of crafting AI narratives, our analysis reveals a significant gap where the AI engines are not recognizing or recommending your brand eff

It plays out here: brainstorming session with marketing teams—where wallpaper mentions lose to a protagonist you did not choose.

If the engines tell a different story than your method deck—which one do buyers actually hear?

Heft measures whether the story you meant is the story engines tell.