AI is already telling a story about you.

The method on everyone's lips: the platform® providing insights.

But the goal that actually matters is narrower and crueler: To enhance storytelling through AI.

The move that cannot wait: develop brand narratives.

It plays out here: Workshop on narrative crafting—where wallpaper mentions lose to a protagonist you did not choose.

If the engines tell a different story than your method deck—which one do buyers actually hear?

Heft measures whether the story you meant is the story engines tell.