Two vendors. One story AI recommends.
Tie decks. One recommendation.
Two stories walked in. Only one gets recommended.
The story AI elevates
The method on everyone's lips: heft's pilot program.
The story that becomes a footnote
Mention without recommendation—the citation trap.
Two vendors, same category, same polite nodding—until you ask the model which story it would recommend.
Suddenly the comparison is not features. It is who gets to be the protagonist.
The move that cannot wait: assess pilot program results.
Ties are how brands become footnotes in the answer everyone repeats.
If both decks look true in the room but only one story wins in the model—do you know which one?
Heft shows which story won before your pipeline bets on the wrong one.