← SEO leadership
For SEO leadership
From keywords to buyer situations
Rankings and impressions are not the story AI tells. Heft measures buyer situations in live engines—mention, cite, recommend.
Why SEO is here
The unit of work changed. The reporting deck did not.
Measure your story intensity
Sign up and run a visibility check on your top buyer situation—not another keyword cluster export.
2
Example reads
3+
Engines
Live
Checks
Example reads
2 example reads—then run a visibility check in Heft®
Each read is one buyer situation on this topic—written for the pressure in the room, not a product tour. When you are ready to measure it in live engines: mention, citation, and recommendation, and your story intensity.
The keyword report is green. The model still recommends someone else.
The method on everyone's lips: legacy rank tracking and keyword clusters.
Read example →Keyword ranks can look fine while AI recommends a competitor's plot.
SEO Director can feel the room deciding—not waiting for the deck to catch up.
Read example →