Resources • Glossary
The vocabulary inside Workspaces.
These terms exist to keep teams aligned and prevent “random output” work. They also function as internal linking hubs across the site.
ICCPH
A campaign framing vocabulary used inside CommZone Workspaces.
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ALO (Attitude • Language • Outcome)
A lightweight frame for turning strategy into operational writing constraints.
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Think • Feel • Do
The intended reaction a piece of messaging is designed to create.
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HEFT
CommZone’s identity and persuasion vocabulary used to keep claims grounded in proof.
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Foundations
The “truth layer” that campaigns and deliverables should pull from.
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