For brand strategists & SEO leads
Leadership asked what AI recommends about your brand. Do you have an answer—or only rank charts?
If you own brand narrative or search at a company where buyers now ask ChatGPT and Perplexity before they ask Google, you need the story AI tells—not just whether a dashboard says “mentioned.” Heft measures mention, citation, recommendation, and the role you play when the answer matters.
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Question execs ask — "What role does AI cast us in?" not "Did we rank?"
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Signals in each answer — mention, cite, recommend, role in the story
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Your next step — run one visibility check on a situation you can defend
The situation
Rank dashboards answer a different question than leadership is asking
If you lead brand narrative or search, you've been in the room when someone asks what ChatGPT or Perplexity recommends about your category. That's a decision story—situation, shopper, choice, proof—not a keyword row. Heft® measures whether AI recommends you and what role it casts you in when the answer matters.
What teams reach for today
Mention & rank reports
- ✕ Did we show up in a prompt batch?
- ✕ One visibility score across engines
- ✕ Mention counts as success
- ✕ Brand voice doc as the strategy
What the moment requires
Story & role in the answer
- ✓Does AI tell our decision story—or a generic category blur?
- ✓Engine-by-engine read on mention, citation, and recommendation
- ✓Cited but not recommended? That gap is visible.
- ✓One buyer situation chartered before you scale the program
One buyer situation
Leadership asks what AI recommends
A CMO or brand lead needs a credible read before a quarterly review—not a rank chart that says "mentioned."
Run one live-engine visibility check on a single buyer situation—or keep guessing what story AI tells.
See mention, citation, recommendation, and the role you play in the synthesized answer.
Why story intensity wins
AI doesn't recommend the most polished feature list
Engines synthesize a small drama from whatever copy they find. Brand strategists who name the situation, the shopper, and the stakes earn recommendation—not teams that lead with product modules. Heft® scores whether your messaging survives that synthesis.
Clarity
Can AI quote a specific because →? Not "leading platform"—a driver tied to one buyer situation.
Intensity
Can a brand strategist picture the week they run the check? First visibility audit before a board readout—not "anyone in marketing."
Emotion
Real stakes: being cited but not recommended, or cast as the safe fallback. That gap is what execs feel.
Start here
One situation. One readout. Then expand.
Brand and SEO leads don't need another generic visibility platform—they need proof on the situation executives actually ask about. Charter one buyer situation, run live engines, and read the role you play before you add more URLs or moments.
Example · CMO & marketing leadership
“A pilot readout where leadership wants proof in live engines—not another mention export or rank screenshot. — Measuring mention, citation, recommendation, and story role in the answer.”
Who this is for
Brand strategists and SEO leads who answer to leadership—not just to dashboards
You sit in-house or at an agency, own narrative or search, and need a defensible read when AI becomes part of the discovery story. Same platform—sharper question.
See buyer situations by role →- In-house brand teams
- SEO & organic leads
- Comms & narrative directors
- Brand-side agencies
Know the story AI tells before leadership asks again
Sign up, pick one buyer situation, and run a visibility check—mention, citation, and recommendation, and the role you play in the answer.
Sign up